Beth Heasley
Designer
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SUMMARY
I am a professional with 10+ years’ experience specializing in digital, design, and e-commerce. I am highly organized, personable, and comfortable collaborating with multidisciplinary teams. An intuitive problem-solver with extensive expertise in business, omnichannel strategies, project management, and the development of outstanding digital experiences for organizations ranging from small enterprises to Fortune 500 companies. SKILLS SOFTWARE Adobe: Illustrator, Photoshop, InDesign, Acrobat. Microsoft Office Suite (including PowerPoint, Visio and Project) HTML/CSS, Brackets, Sublime, Flash, Github, JavaScript, WordPress, Axure, Balsamiq, After Effects File Management, File Design Structure & Naming Conventions, Documentation Comfortable working in a Windows PC or Mac environment EDUCATION GRADUATE STUDIES, DESIGN Portfolio Center INTEGRATED MASSAGE & DEEP TISSUE THERAPY Atlanta School of Massage BACHELOR OF ARTS, PHILOSOPHY Emory University ASSOCIATE OF ARTS Oxford College of Emory University |
EXPERIENCE
FREELANCE DESIGNER HeasleyCreative, 2012–Present Problem-solver. Experienced in responsive website and mobile design, UX/UI, branding, print collateral, form and packaging, logos, omnichannel retailing, production, color theory, and typographical layout. SENIOR DIGITAL DESIGNER Georgia Power, 2019–2024 Designed and developed pages for Georgia Power’s external website utilizing Adobe Experience Manager. Developed pages for the Georgia Power intranet. Provided assets and design assistance to other intranet developers and the social and email marketing teams. INTERACTIVE/VISUAL DESIGNER SapientNitro, 2013–2016 Lead designer for ecommerce redesign and facilitated the transition to offshore development, style guide creation, internal design assistance, and creation of presentation decks. NEUROMUSCULAR THERAPIST Sage Integrated Bodywork & Massage, 2003–2017 Manages all aspects of running an individual practice, including marketing, finances, website development, and administrative duties. Performs therapeutic massage and bodywork. DOCUMENTATION SPECIALIST ShopVisible, 2008–2010 Bridged several roles in this start-up software company, including sales, marketing, finance, project management, design, & technical documentation. Instrumental in the formation of company structure. MEMBERSHIPS AIGA, Atlanta Chapter, 2011–present Associated Bodywork and Massage Professionals, 2003–present |
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